BookBub deal recap
Here’s what happened. In true Mr. Magoo fashion, and by some miracle of God, somehow I convinced the fine folks at Crimson Romance to help secure a BookBub deal for 2 of the 3 books in my Hell to Pay series. How? Because I’m a numb-nut and have no idea what questions I can and cannot ask.
So I asked. Because I didn't know any better. (I >did< ask nicely, which could have helped.)
Whaddaya know? They did it!
Not only did they secure a BookBub deal, but here’s how it went down. On the date of Book #3’s release (regular price), Book #1 was FREE for 5 days and Book #2 was 99 cents for 5 days.
What did I do to help out? I had secured postings on about 15-20 blogs/book review sites, as well as had the support of some fellow authors for this week. Crimson also supported the deal on their social media platforms, which reached an even wider audience.
In the article, I am referring to my Hell to Pay series.
Book #1: Immortal Flame
Book #2: Relentless Flame
Book #3: Flame Unleashed
Part 1) What were my goals for that book release week/BookBub week and beyond?
#1) Frankly? Get out my rankings out of the dump. Book #1 was running anywhere from 200,000 to 900,000 on Amazon’s rankings and Book #2 was sinking into the abyss around 1,400,000-1,900,000. Not good. I was actually at a point where I’m like, dude, if only 5 people have seen Book #2, then what’s the point? Should I continue this writing thing?
#2) Get Book #1 in front of more readers, and hopefully gain more reviews. Ah, a double-edged sword. For Book #1, I had a rating of approximately 4.20 on Goodreads prior to the BookBub deal. For the first 10 days, that rating actually went UP, a phenomenon that I think is like the “early adopter” satisfaction rating on technology items.
Then, after that wave passed containing what were likely the most enthusiastic readers, those ratings dropped some. Okay, yeah, that hurt, but then I got philosophical. You know what, not every book is each person’s cup of sunshine. Hey, people have different opinions. That’s okay. I reckon if my book is on the upside of a 3.0 on Goodreads, especially since I’m a new/unknown author, then that’s a fair accomplishment.
#3) Meet or exceed the average download projection for a free book listed on BookBub site. So, for a free paranormal romance, BookBub's site states that an average of 16,500 downloads is a reasonable expectation.
#4) Benchmark against a somewhat similar, but more successful/prolific/experienced author. So I picked Holley Trent (seriously, read her books, they’re fabulous!), since she writes paranormal romance for Crimson and also had a series book release on the same day as my Book #3 released. I figured if I could be in the same zip code as far as rankings of my Book #3 compared with Holley’s Book #2, then that would represent some measure of success.
Part 2) What happened?
God’s honest truth, every day of that BookBub week was like Christmas. The high I got, watching those ratings drop – there’s nothing quite like it. At it’s best, Book #1 held the #6 slot overall for free Kindle books on Amazon, which frankly shocked the socks right off of me!
Book #1 even reached #1 in Kindle > Romance > Paranormal > Psychics and #1 in Kindle > Romance > Paranormal > Demons and Devils.
Does that mean it’s a bestseller? I think not, because of the free deal part. Feels kind of like cheating. But it was such a fabulous feeling watching those numbers hit that high ranking. I had no idea that would happen.
Total downloads of Book #1, according to Crimson’s executive editor Tara Gelsomino? Approximately 17,500, which beat the BookBub projection. However, even publishers can’t get all the data out of all booksellers. I don’t know why that is, but the book publishing industry has smoke and mirrors that I still don’t understand. So the download number is admittedly based on incomplete data.
How about Book #2? Well, it was listed at 99 cents, and the overall Amazon Bestsellers Rank settled out around #1,000 during that week, which was a fair piece better than over the ranking where it had been floundering before.
Part 3) 1 month later, what happened?
Am I a NYT bestselling author, ready to quit her day job, take baths in champagne, fend off offers of representation by high-powered agents, and write full time?
Nope. Not even close.
But this deal has energized my desire to write, no question about it. In fact, while the BookBub deal was occurring, I revised the first book in a new series, started writing the second book in the new series, and then did rough outlines for books three and four in the new series. Man, I was on fire! (In a good way, not a need-for-skin-grafting kind of way.)
As far as rankings and sales go, doggone it if the numbers don’t continue to chug along in the 65,000-120,000 ranking overall, with a few sales/day for the past several weeks. Big improvement from before the BookBub deal.
And Book #3, the book that was quietly at full price through all of this wild ride? It’s hung out in the mid #30,000-90,000 Amazon Bestsellers rank since the day of release. So, yes, in the general vicinity of Holley Trent’s book. Considering she has written 10x more books and has 10x the experience, the fact that my Book #3 hung with her book release made me feel like some level of success was accomplished.
Part 4) Questions
Would I do a BookBub deal again?
You betcha. I’d do it again in a heartbeat. (God-willing and my publisher supports the promotion deal.)
There’s a smart blog post going around that talks about how to market a new book release. The basic gist is that you go back to Book #1 and market it hard again. With each release in the series, you’re supposed to go back to that first book and promote it along with the newly-released book.
So along those lines, yes I’d do another BookBub of Book #1, especially if I’m getting ready to release a new series or release subsequent books in a new series.
Could I have done it on my own?
Absolutely not. The ranking changes, the book sales, the increase in reviews and ratings had about 10% to do with my efforts and 90% to do with Crimson Romance’s willingness to advocate for the BookBub deal and support this new author. BookBub deals aren’t impossible for a complete indie writer to achieve, but it’s my understanding that the deal is more difficult to obtain.
Write, write, write. Research the business. Read articles on marketing and publishing and try to understand how this information applies to you. And it doesn’t hurt anyone to simply ask a question. The answer might be no.
But sometimes, the answer is “yes”!
Leave a Reply.
Author, daydreamer, and practitioner of trying very hard to duct tape folks together and help when I can.
December 2022 November 2022 September 2022 August 2022 June 2022 May 2022 February 2022 January 2021 November 2020 August 2020 July 2020 May 2020 January 2020 November 2019 September 2019 August 2019 July 2019 March 2019 November 2018 October 2018 September 2018 July 2018 June 2018 May 2018 April 2018 March 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014
All Adventures With Hubby Airports Author Interviews Cats Fastdrafting Funny Medicine Hell's Valley Series Hell To Pay Series Medicine Potpourri Star Trek Top 10 Lists Writing Writing Vs Medicine